- Traditional websites were effectively brochures on the web. They looked nice, had a certain amount of information but were static. By contrast a WordPress Website and Blog is a living thing. It is designed from the ground up to radiate ‘I’m here!’ to the search engines, social media sites and blogosphere. It’s a connected technology that communicates with the world.
- WordPress has unlimited capacity to grow. Unlike traditional websites, WordPress sits on top of a database (MySQL) which handles the web pages and posts, organizes and collates the images, videos, brochures and documents. It is highly extensible through themes and plugins.There is a development community out there that create add-ons to WordPress enabling it to undertake just about any task. WordPress is almost infinitely expandable and extendable. You’ll never outgrow it!
- WordPress lives and breathes Search Engine Optimization. Every page and blog post you create with WordPress is designed to attract attention.The URLs (page addresses) are editable to provide descriptions of the content on the page. Where you call a page ‘About Us’, your URL can read‘wordpress-training-consulting-development-blog-writing-seattle’;which offers a stickier phrase for the search engines to catch hold of.Search engines cannot read what is in an image so WordPress gives you many ways to describe an image. You can create a caption, a pop-up message and a full description so your images become part of the search engine optimized content just as much as your posts themselves.
You can add keywords and tags to posts and articles, and those tags get indexed by Google as well as the article title (long description as mentioned above) and content.
You can create excerpts of your pages and posts. These are summaries that are picked up by the search engines, are easy to enter and very effective. The short answer is that WordPress is a great environment if you want your content to be found.
- WordPress is a Content Management System where you as a developer, administrator or author can make fast updates to the site. No longer will you have to wait for your developer or Web Master to change a picture, update some prices or post a new article. All of that can be done by you.
- Dynamic Content, Dynamic Updates, Dynamic Home Page. WordPress can pull in content from different places, feeds and resources; combining it all onto your page or post. Pages and posts can be scheduled to appear when and where you want them to that your website is always fresh and alive. Search engines begin to ignore static sites. There is nothing static about WordPress.
- WordPress and Niche Marketing. Chris Anderson’s book ‘The Long Tail’ revealed how niche marketing has become main stream. Through the unlimited capacity of the Internet… digital marketing and distribution has encouraged niche markets to thrive.The main body of sales comprises the best sellers. The major retail stores have to hold inventory that has to sell in numbers to justify the cost of the ‘shelf space’ Therefore the market has traditionally limited itself to a relatively restricted number of products; effectively ‘The Hot 100’, The blockbuster, The top 10,000 book titles etc. But that has all changed. What ‘The Long Tail’ revealed is that the market is much bigger and more varied than people imagined. As ‘search’ became more effective than advertising and display, niche products could be offered and found as easily as the latest Lady Gaga CD. Although individually, sales down the far end of ‘The Long Tail’ may only be in single digits, the combined sales of all of these niches actually rivals that of the best sellers. The Long Tail is a market of niche products and we can all be part of it.WordPress is the perfect vehicle to develop and promote niche products. Niche products by their very nature are targeted to small groups. These groups seek out products and services that are unavailable in local stores but are available online. And nowadays, the more unique the product, the less competition for search engine key words and phrases.If you have a niche product, a WordPress website and blog is the perfect vehicle to ‘open shop’ to a market searching for you. Product descriptions, testimonials, blog posts and articles, embedded videos and case studies are all a few clicks away. Every time a new article or product is posted, the blogosphere and search engines will be ‘pinged’ and the market will grow.
- WordPress integrates with Social Media. WordPress is designed to get you up and running fast. Once you have your products and services on your WordPress website, visitors can interact with you!If you post an article or case study, visitors can leave comments or questions.
Customer Service becomes transparent and interactive as customers openly discuss good or bad service and you can respond quickly, honestly and directly.
Social Media links and tags can be incorporated into your posts which makes it just a simple click for a visitor to bookmark an article or offer… or to share that offer with his/her Facebook friends. The effectiveness of the Social Media Links cannot be over emphasized. Let’s say you post a case study on how your business resolved a problem for one of your clients. Soon after someone else has a similar problem and searches a solution. Your case study pops up and they call you… but not only that; they also share it on their Facebook and click the Twitter link. That Twitter link gets shared with their 120 followers, a few of whom ReTweet the link to their combined 10,000 followers.
Because WordPress makes it so easy to share and integrate with other social media sites, your message can get out there quicker and further than you ever dreamed possible.
- The WordPress Dashboard. Developing a traditional website can be a tricky business. You need to learn a system like Dreamweaver or Frontpage. You have to know how HTML and FTP works. But the WordPress dashboard presents you with every tool you need to create an effective website and blog in a clean and intuitive manner without having to be a web developer.The Dashboard features:a. Blog Posts. Using the in-built text editor (essentially a word processor with full formatting) you can create posts and articles and allocate them to a sophisticated set of relational categories.b. Media. WordPress makes it a breeze to upload images, brochures, PDFs, PowerPoint presentations and more to its media library. It automatically files these away giving total access for inclusion in your websites and blogs.c. Links. Here you can create links to all of your favorite sites or indeed pages within your own site.
d. Pages. WordPress Pages are created the same way as Posts but are more like traditional web pages; although they have the bonus of Parent/Child relationships and dynamic content.
e. Comments. Here you can monitor and moderate and respond to the comments visitors have made on your site.
f. Appearance. Comprises a set of tools to change, update and configure the appearance of your side including themes, widgets and more.
g. Plugins. There are thousands of plugins that have been developed to extend the features of WordPress. These range from simple slide show presentations, contact forms, photo galleries, statistic packages right through to highly sophisticated eCommerce systems.
h. Users. WordPress is multi-user and here you can create new users with varying degrees of access and security.
i. Tools. A set of tools including the facility to import and export your whole WordPress site along with images, video and other content
j. Settings. A complete set of tools to configure your site for the outside world.
- The Value of FREE. Not only is it one of the best web development and blogging systems available on the planet at any price but being free it allows you to experiment and learn without risk. It allows you to interact and develop without the worry of cost. The value of free extends way beyond monetary value. It empowers you to express yourself in an open and expansive way.
- Blogging beats Advertising and WordPress excels at blogging. You can unleash your creative self and if what you have to say is worth hearing, the world will find you and listen.