We were wise once, long before the term marketing existed. In that long-forgotten time there was only one question. What do our customers want? On the streets outside Bangkok, kids ask it over and over again. What do these tourists want? What can I give them in exchange for some of that money they have […]
The Richter Scale is a logarithmic scale that has been used for measuring the seismic energy given off by earthquakes since the 1930s. While it serves a scientific purpose when measuring small tremors that occur every day, it’s exponential nature makes it very impractical for use when describing earthquake magnitude in easily quantifiable terms. We think […]
After a marketing class last night a student asked “so, if everything we do is to alter a feeling within us, but we don’t need to do anything to alter our feelings, then why does marketing work and why do we do all the things we do?” Very good question! It works because people believe […]
On August 2nd Bill will be speaking to the Northwest Association of Certified Public Accountants. The event will take place at a resort in the San Juan islands..
Of course I had identified a clearly defined market for Bun Yom’s book Tomorrow I’m Dead. I knew who would buy it, who would read it, where they would buy it and how long it would take them to finish it. I am a marketing expert who knows this sort of thing. I knew that our primary […]
PREVIOUS ARTICLE: The World Is Certainly Not As It Seems I appreciate the feedback and I understand that it appears I am so far wrong, and yes, I will repeat it again. I know it runs contrary to everything you have believed all your life, but: Circumstances do not cause feelings. We can’t go into […]